Rides Leaderboard
A local leaderboard to increase engagement by motivating with a reward while strengthening the driver community
Problem
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Solution
The Rides leaderboard builds community among new drivers in the same city, motivating them to take more trips while also educating them on the realistic earnings of others around them.
Results (U.S. Rides)
• Rides first trip -> 1.28% lift • Rides 15th trip -> 1.38% lift • Rides 25th trip -> 1.25% lift • Supply hours -> 1.42% lift