Rides Practice Trip

A way for new drivers to experience the navigation and steps of a trip while in their vehicle before they start their real first trip

Problem

~50% of new drivers churn before their first trip. New drivers say one of the top reasons that they haven't taken a first trip is because they're nervous. Learning a new app while driving is daunting, and adding real passengers on top of that increases stress.

We need to help new drivers feel safe and confident enough to take their first trip.

Hypothesis

Giving new drivers the option to experience a trip without the pressure of a real passenger will alleviate anxiety and help them feel more confident to take their first real trip.

Results (U.S. Rides)

• Rides first trip -> 3.66% lift • Rides 15th trip -> 3.12% lift • Rides 25th trip -> 5.05% lift • Supply hours -> 2.55% lift

Next steps

• Launch globally • Add audio guidance • Include driver safety scores